I absolutely love Japanese gift wrap and packaging! I think that i'm drawn to the colours and graphics which may be a little busy and garish for some people but are right on the money for me. When I visited Japan I particularly loved the effort that was put into food packaging with some of it being very clever and innovative. Although each brand will have a target audience it seems that the same fun has been put into packaging for products aimed at adults as it has for those aimed at children. My collection of Japanese packaging is as much a source of inspiration for me as looking at other designers/artists work.
Here's a selection of some of my favourite packaging at the moment. ..